The best quote follow-up email templates (copy & paste)

The hardest part of following up isn't deciding to do it — it's staring at a blank message wondering how to sound keen without sounding desperate. So we've written the messages for you. Below are seven templates that cover the whole life of a quote, from the first note to the polite final nudge.

Every one is short on purpose. Swap the {placeholders} for the real job, keep the tone warm, and always leave an easy exit. For the thinking behind them, see how to follow up without sounding pushy.

1. Same day — confirm it arrived

Send this within a few hours of the quote. It sets a professional tone and makes every later touch feel expected rather than pushy.

Subject: Your {job} quote

Hi {name},

Thanks for the chance to quote your {job} — I've just sent it over (£{amount}). It covers {what's included}, with a clear price and no day-rate surprises.

Have a read when you get a minute, and if anything's unclear just reply here or give me a call. Happy to talk it through.

Best,
{name}, {business}

2. Day 3 — a light nudge

The quick, low-pressure check-in. SMS works best here — it's read fastest and feels casual.

Hi {name}, just checking the quote for your {job} reached you okay. Any questions on the spec or timing? Happy to help. — {business}

3. Day 5-7 — add value

Instead of asking for a decision, give them a reason to want you. Restate what's included or reference a similar job you've just done.

Subject: Re: Your {job} quote

Hi {name},

Wanted to make sure you had everything you need on the {job}. Just finished a similar job over in {area} last week — happy to share a photo or two if it helps you picture the result.

The quote (£{amount}) holds for {30} days, and I can pencil in a start date whenever suits. Any questions at all, just shout.

Best,
{name}, {business}

4. Day 10 — handle the likely objection

By now, if they've gone quiet, something's holding them back — usually price, timing or a competing quote. Address it head-on without being defensive.

Subject: Anything I can help with on the {job}?

Hi {name},

No rush at all — I know these decisions take a bit of thought. If it's helpful, I'm happy to walk through what's included versus other quotes you might have, or look at phasing the work to spread the cost.

Whatever you decide is completely fine. Just let me know if I can make it easier.

Best,
{name}, {business}

5. Day 14 — the easy close

The single most effective follow-up we know. It gives them permission to say no, which — counterintuitively — gets far more people to say yes.

Hi {name}, I'm tidying up my open quotes this week. Shall I keep yours for the {job} open, or close it off for now? Either's completely fine — just let me know. — {business}

6. The revive — weeks or months later

A dormant quote isn't dead. A genuine, specific reason to reach out — a freed-up slot, a seasonal window, a price change — can bring it back to life.

Hi {name}, a job just wrapped early and I've got a slot free {timeframe}. I still have your {job} quote on file — would you like me to hold that date for you? No worries if the timing's passed.

7. The after-a-yes — lock it in

Don't let a verbal yes drift. The moment they agree, confirm the next concrete step so the momentum doesn't leak away before the deposit lands.

Brilliant, {name} — really pleased. To lock in {start date} I'll send a deposit link for £{deposit} and a quick confirmation of the scope. Anything you'd like tweaked before we start?

How to use these without becoming a full-time chaser

These templates work — but only if they actually go out, on time, for every quote. That's the part that breaks down when you're on the tools all day. Most owners send template one, mean to send the rest, and never do.

Recloseify runs sequences built from templates like these automatically, in your own voice, across SMS, WhatsApp and email — and pings you the moment a customer replies with something that needs a human. You keep the personal touch; it keeps the schedule.

FAQ

Should follow-ups be email or text?

Match how the customer first contacted you, then use SMS for quick nudges and email when you need to restate detail. Texts get read fastest; emails carry the specifics and the price breakdown.

How personal do these need to be?

Personal enough to name the real job and one specific detail — that's usually all it takes. You don't need to rewrite each message from scratch; you need to swap the placeholders so it never reads like a mailshot.

How many of these should I actually send?

Around five touches over two weeks is the sweet spot for most trades. For the full reasoning, see how many times you should follow up a quote.